Masterclass 4 (English)
Data Driven Business Model Innovation
Build revenue models that learn faster than your competitors
Data-driven innovation is not about dashboards; it is about a fundamentally different revenue model. In this masterclass you work with the Data Driven Business Model Canvas, map data and AI value streams, and develop a concrete innovation roadmap for your own organization. The programme is based on the curriculum Luke Liplijn teaches at Vrije Universiteit Amsterdam and TIAS School for Business and Society.
Introductory price
Instant access after payment
Prices excl. VAT
Review the programme first →Who is this masterclass for?
- Executives, MT members and C-level leaders
- Innovation managers and strategists
- Product managers and commercial leaders
- Consultants guiding digital transformation
What will it deliver?
- You design new revenue models with the Data Driven Business Model Canvas
- You identify where data and AI create strategic advantage
- You translate innovation ideas into a validated 90-day roadmap
- You know how to align management and teams around the transition
The programme
Curriculum
5 modules, building from the basics to practical application. Includes workbook and all templates.
- From product to platform to learning organization
- Cases: Spotify, John Deere, Picnic and ASML
- The economics of data feedback loops
Apply for a subsidy? We'll help you step by step.
Many employers, sector funds and reintegration budgets cover (a large part of) this training. Download our roadmap or get personal advice within an hour.
- Clear 4-step roadmap (PDF)
- Sample text for your employer / HR
- Personal help via WhatsApp
Your instructor
Luke Liplijn
Founder Liplyn Academy & guest lecturer VU Amsterdam / TIAS
Luke teaches Data Driven Business Models at Vrije Universiteit Amsterdam and speaks internationally about data-driven innovation and AI. He combines academic sharpness with 15+ years of leadership experience.
What participants say
Reviews (3)
"Luke shows exactly where our data is valuable — and where it is not. We left with a clear roadmap."
Frank Berends
Director, family-owned manufacturing company
"The canvas is much sharper than the classic Business Model Canvas because it puts data and AI at the core."
Iris Brouwer
Innovation manager
"Academically grounded and immediately usable with clients."
Marijn de Bruin
Strategy consultant
Ready to get started?
Enrol now in Data Driven Business Model Innovation for € 749,- excl. VAT € 899,-.
Instant access · 14-day money-back guarantee
Frequently asked questions about Data Driven Business Model Innovation
Everything participants ask before enrolling.
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