AI for marketing and visibility

    Stay visible in ChatGPT, Gemini and Google AI Overviews

    For marketers, content strategists, SEO specialists and entrepreneurs who want to understand how AI search systems select, summarise and cite brands.

    Marketing team analysing AI visibility and dashboards

    What this field gains

    • Combine SEO, GEO and AIO in practice
    • Write content that is cited by AI
    • Measure and improve AI visibility

    Choose the right masterclass

    Each programme is practical, sector-specific and designed for immediate use at work.

    Masterclass 1 (English)

    Beginner

    AI for Beginners

    From zero to confident in 3 hours

    The ideal starting point for professionals who want to understand and apply AI. No jargon — just practical results you can use in your daily work.

    • You write prompts that reliably produce the result you need
    • You work structurally 30% faster on daily tasks
    • You recognise where AI can and cannot help you
    • You know how to handle company data safely in AI tools

    3 hours online + workbook

    € 149,-€ 249,-

    Masterclass 6

    Advanced

    AI Visibility (English)

    Stay visible in ChatGPT, Gemini & Google AI Overviews

    For marketers, SEO specialists and founders. Learn how to get your brand cited by ChatGPT, Perplexity and Google's AI Overviews — through GEO, AIO and modern SEO.

    • You understand the difference between SEO, GEO and AIO and when to use each
    • You know how to write content that gets cited by LLMs
    • You can run an AI visibility audit on your own domain
    • You can measure visibility across ChatGPT, Perplexity and Google AI Overviews

    3 hours online + AI Visibility toolkit

    € 199,-€ 299,-

    Masterclass 8 (English)

    Advanced

    Compliance: AI Act

    Prepare your organization for the European AI Act

    For compliance officers, lawyers, risk managers and leaders who want to classify, document and responsibly deploy AI systems.

    • You correctly classify AI systems under the AI Act
    • You recognise prohibited, high-risk and limited-risk uses
    • You set up an AI register and governance process
    • You translate obligations into policy, contracts and controls

    1 classroom day + AI Act toolkit

    € 549,-€ 749,-

    Why teams choose us

    Proven results in Marketing

    500+

    marketers & SEOs trained

    9.4/10

    AI Visibility track score

    3.2×

    more AI citations in 90 days

    ChatGPT · Gemini

    cited as a source

    Within three months we were consistently cited in ChatGPT and Google AI Overviews. We see it directly in inbound leads.
    Tom van LeeuwenHead of Growth, B2B SaaS

    Recognised by

    • DDMA
    • Google Partner agencies
    • Forbes Business Council

    Ready to train your team?

    Start with a masterclass or request an in-company programme tailored to your team.

    Frequently asked questions about Marketing courses

    Selected from the most relevant course questions in this subject area.

    No. If you can use a browser and send email, you can follow this masterclass. We start from zero and build step by step towards practical use cases.