Strategy, innovation and revenue models
Design business models that learn from data and AI
For executives, leadership teams, innovation managers and strategists who want to use AI not as a single tool, but as an engine for new value creation.
What this field gains
- Apply the Data Driven Business Model Canvas
- Translate AI opportunities into a business case
- Build a concrete 90-day innovation roadmap
Choose the right masterclass
Each programme is practical, sector-specific and designed for immediate use at work.
Masterclass 1 (English)
Beginner
AI for Beginners
From zero to confident in 3 hours
The ideal starting point for professionals who want to understand and apply AI. No jargon — just practical results you can use in your daily work.
- You write prompts that reliably produce the result you need
- You work structurally 30% faster on daily tasks
- You recognise where AI can and cannot help you
- You know how to handle company data safely in AI tools
3 hours online + workbook
Masterclass 6
Advanced
AI Visibility (English)
Stay visible in ChatGPT, Gemini & Google AI Overviews
For marketers, SEO specialists and founders. Learn how to get your brand cited by ChatGPT, Perplexity and Google's AI Overviews — through GEO, AIO and modern SEO.
- You understand the difference between SEO, GEO and AIO and when to use each
- You know how to write content that gets cited by LLMs
- You can run an AI visibility audit on your own domain
- You can measure visibility across ChatGPT, Perplexity and Google AI Overviews
3 hours online + AI Visibility toolkit
Masterclass 4 (English)
Advanced
Data Driven Business Model Innovation
Build revenue models that learn faster than your competitors
For executives, innovation managers and strategists. Learn how to design, validate and scale new data- and AI-driven business models.
- You design new revenue models with the Data Driven Business Model Canvas
- You identify where data and AI create strategic advantage
- You translate innovation ideas into a validated 90-day roadmap
- You know how to align management and teams around the transition
1 classroom day + business model canvas toolkit
Masterclass 8 (English)
Advanced
Compliance: AI Act
Prepare your organization for the European AI Act
For compliance officers, lawyers, risk managers and leaders who want to classify, document and responsibly deploy AI systems.
- You correctly classify AI systems under the AI Act
- You recognise prohibited, high-risk and limited-risk uses
- You set up an AI register and governance process
- You translate obligations into policy, contracts and controls
1 classroom day + AI Act toolkit
Why teams choose us
Proven results in Business & Innovation
180+
executives trained
9.3/10
executive programme NPS
90 days
to first AI roadmap
Forbes
council author as lead
“After two sessions we had a credible AI business case on the table and a roadmap the leadership team was ready to sign.”
Recognised by
- VNO-NCW
- Dutch AI Coalition
- Forbes Business Council
Ready to train your team?
Start with a masterclass or request an in-company programme tailored to your team.
Frequently asked questions about Business & Innovation courses
Selected from the most relevant course questions in this subject area.